Why Should I Offer Coupons?

Coupons boost sales

Many researches reveal discounts and offers boost conversions. Just to name a few:

  • 97% of consumers look for deals when they shop (Hawk Incentives)
  • 92% of consumers use coupons (Valassis)
  • 89% of consumers name price as a top factor affecting their purchasing decisions (Hawk Incentives)
  • 75% of consumers expect discounts/offers (HelloWorld)
  • 64% of consumers said fair pricing motivates them to try a new brand (Yotpo)
  • 43% of people mention receiving offers as the reason to participate in loyalty programs (HelloWorld)
  • 40% of consumers said they feel smart when they can find the best deals (Hawk Incentives)

The following is the detailed outcomes of research on coupons by Valasis.

Today discounts and coupons are not a nice surprise any more. It’s just a given.